Alnatura Origin Packaging | EBERLE advertising agency

Alnatura Origin

Alnatura Origin is an exclusive special series with around 20 selected Alnatura products that stand for the highest quality, originality and traditional craftsmanship. These special foods come from clearly defined regions of origin, are harvested locally and processed with great care.

A key goal of the series was to convey precisely these values visually. With Alnatura Origin Packaging, a brand identity was developed that brings to life the authenticity, naturalness, and artisanal production of these high-quality products. Through a carefully curated selection of materials, a minimalist, natural color palette, and an appealing design, the story behind each individual product is highlighted.

The Alnatura Origin packaging design not only conveys the special quality of the food, but also creates an emotional connection to the respective regions of origin. It invites consumers to discover and enjoy the variety and taste of artisan organic products – with a design that perfectly reflects the Alnatura Origin philosophy.

The fact that we have succeeded in this is reflected in the recognition we have received from renowned design competitions. In 2010, the packaging design won the Red Dot Design Award, one of the world’s most prestigious awards for outstanding product and communication design. A further sign of the high design quality of Alnatura Origin Packaging followed in 2011 with the iF Packaging Award, which honors particularly innovative and functional packaging solutions.

These awards not only underline the aesthetic and conceptual quality of the design, but also its ability to effectively convey the values of Alnatura Origin – authenticity, sustainability and craftsmanship. The award-winning packaging is an example of how well thought-out design not only strengthens product perception, but also helps to bring the story behind the high-quality food products to life.