Corporate design and communication

Back in 2013, we developed a new, modern international brand identity for Silit that harmonizes the brand’s tradition and innovative strength. The Silit corporate identity was fundamentally revised and repositioned in order to communicate the brand’s values more clearly and strengthen its recognizability on the international market.

As part of this realignment, the brand not only received a complete facelift, but also a more precise visual language that emphasizes the high-quality design and functionality of Silit products. The new brand image was complemented by the concise slogan “Silit. The cooking experts. Since 1920.”, which underlines the company’s many years of expertise and tradition.

With this revised Silit corporate identity, a consistent, modern and brand-strong communication was created that appeals to both existing and new target groups and further consolidates Silit’s positioning as experts for high-quality cookware.

We developed a holistic brand image that reflects the values and aesthetics of Silit in a modern and appealing way. A central design element was the targeted staging of the diverse product colors, which are optimally accentuated by harmonious color backgrounds and design elements. This visual strategy emphasizes the uniqueness of the products, creates a clear recognizability of the brand and conveys a high-quality, stylish impression.

The harmonious color scheme not only enhances the emotional impact of the products, but also creates a coherent brand identity that extends across all communication channels. The new visual concept places the products at the center of attention and ensures that they unfold their full radiance in every presentation – be it in print media, online appearances or at the point of sale.

With this comprehensive design strategy, a visual language has been developed that conveys both the innovative strength and timeless quality of Silit and further strengthens the brand as a leading expert in the cookware sector.

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In addition to an advertising and insert campaign in women’s, cooking and consumer magazines, a new corporate design was developed to make the brand image independent.

We gradually developed advertisements, brochures, catalogs, the web and PoS presence and also the new packaging design.