We developed a new international brand identity for Silit back in 2013.
The brand’s corporate identity was repositioned, given a complete facelift and
the slogan “Silit. The cooking experts. Since 1920.”
We developed a holistic brand image that emphasizes the different product colors through harmonious color funds and places the products at the center.
In addition to an advertising and insert campaign in women’s, cooking and consumer magazines, a new corporate design was developed to make the brand image independent.
We gradually developed advertisements, brochures, catalogs, the web and PoS presence and also the new packaging design.
