We developed a new international brand identity for Silit in 2013.
The brand was repositioned, given a complete facelift and
the slogan “Silit. Cooking experts. Since 1920.”
We developed a comprehensive brand identity, which emphasised the various product colours via colour-harmonised backgrounds, placing the products in the centre.
In addition to advertisements and supplement campaigns in women’s, cooking and public magazines, a new corporate design was developed, which made the brand image independently useable.
From this, we developed advertisements, brochures, catalogues, the online and PoS presentations and the new packaging design.
