Alnatura Sélection is the exclusive premium line from Alnatura, which appeals to discerning connoisseurs with its high-quality organic ingredients and special recipes. The products stand for the highest quality, careful processing and intense flavor – values that should also be reflected in the packaging design.
Our task was to adequately communicate the high standards of quality and taste of the Alnatura Sélection products through an elegant, high-quality packaging design. It was important to develop a visual concept that consciously stands out from the classic Alnatura range and clearly communicates the premium positioning.
The design focuses on a reduced, elegant aesthetic with high-quality materials, selected colors and clear typography that underline the exclusivity of the products. Special accents were set by a precise visual language and a fine, detailed design that emphasizes the special ingredients and the quality of the craftsmanship.
The Alnatura Sélection range now comprises around 30 products, including exquisite specialties such as high-quality oils, fine chocolates, special delicatessen items and exquisite spice blends. With the continuous expansion of the range, the packaging design can be flexibly adapted to harmoniously integrate new products into the existing range and create a consistent brand world.
Thanks to the successful combination of high-quality design and authentic brand communication, the Alnatura Sélection packaging contributes significantly to the positioning of the line as a premium organic brand and makes the special quality of the products directly tangible for customers.
We have received the red dot design award and the iF packaging award for our design.
The range has now been on the market for over 10 years and is constantly being supplemented with new premium products, such as the recent addition of various types of ice cream.
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Our client: Alnatura
All projects for our client Alnatura