The “Mild apple” motif is part of a comprehensive product image campaign for our long-standing client Alnatura, which specifically focuses on the brand’s values and quality standards. We used full-page ads to showcase selected products from the range, with the aesthetic imagery and clear, minimalist design emphasizing the naturalness and high quality of the organic products.
Each motif not only conveys Alnatura’s product diversity, but also links it to a central aspect of the Bio 7 initiative. This strategic link makes Alnatura’s sustainable commitment visible – be it in relation to organic farming, environmentally friendly packaging, fair trade relations or resource-saving production processes.
The campaign combines aesthetics, information and brand values in a clear, effective visual world. It conveys at first glance that Alnatura stands for more than just organic products – namely for a holistically sustainable philosophy that is consistently practiced in all areas of the company. The result is a strong, credible brand communication that not only inspires consumers, but also appeals to them emotionally and creates long-term loyalty.
The Bio 7 initiative shows what the Alnatura brand stands for and at the same time ensures differentiation in the competitive environment.
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Our client: Alnatura
All projects for our client Alnatura