For the launch of the “Quadro” cooking pot series, the first quadratic pots, we developed the entire communication concept and implemented all product introduction methods and measures.
This new introduction was flanked by a social media campaign, which highlighted the benefit of a larger capacity in comparison to round pots. In order to make this clear, there was a competition that drew special attention to the pot’s shape and larger volume.
Through Facebook, it was possible to estimate how many peas could fit in a Quadro. The promotion was announced through an advertising campaign, and Facebook teasers, advertisements and posts. In total, 2.645 people and 11.153 peas took part in the Silit competition.