EBEP_181101_Relaunch_Web_SILIT_Quadro_01_ EBEP_181101_Relaunch_Web_SILIT_Quadro_01_

Silit – Introducing the Product Quadro

For the launch of the “Quadro” cooking pot series, the first quadratic pots, we developed the entire communication concept and implemented all product introduction methods and measures.

YouTube

By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video

This new introduction was flanked by a social media campaign, which highlighted the benefit of a larger capacity in comparison to round pots. In order to make this clear, there was a competition that drew special attention to the pot’s shape and larger volume.

EBEP_181101_Relaunch_Web_SILIT_Quadro_01-3 EBEP_181101_Relaunch_Web_SILIT_Quadro_01-3

Through Facebook, it was possible to estimate how many peas could fit in a Quadro. The promotion was announced through an advertising campaign, and Facebook teasers, advertisements and posts. In total, 2.645 people and 11.153 peas took part in the Silit competition.

EBEP_181101_Relaunch_Web_SILIT_Quadro_01-4 EBEP_181101_Relaunch_Web_SILIT_Quadro_01-4




Weitere Arbeiten

Silit – 100 years anniversary campaign
Silit
Jubiläum
Silit – 100 years anniversary campaign
Silit
Silit – Corporate Identity
Silit
Corporate Identity Silit
Silit – Corporate Identity
Silit
Alnatura – Packaging Sélection
Alnatura
Alnatura – Packaging Sélection
Alnatura
Weleda – Trade Marketing for Skin Food
Weleda
Weleda – Trade Marketing for Skin Food
Weleda
McDonald's – Sustainability Report 2017
McDonald’s
McDonald's – Sustainability Report 2017
McDonald’s
Alnatura – Packaging Basic Range
Alnatura
Alnatura – Packaging Basic Range
Alnatura
Weleda – Nature Wisdom Food Supplements
Weleda
Weleda Nahrungsergänzungsmittel Naturweisheit
Weleda – Nature Wisdom Food Supplements
Weleda
Alnatura – Product Image Campaign
Alnatura
Alnatura – Product Image Campaign
Alnatura