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Silit – Product launch Quadro

For the launch of Silit’s Quadro campaign—the first line of cookware featuring a square design—we developed a comprehensive brand concept. From strategic planning and creative brand positioning to the implementation of all product launch strategies and measures, we ensured the effective market launch of the new Silit Quadro pots.

The new launch was accompanied by a targeted social media campaign that focused on the unique advantage of Silit Quadro pots – their larger capacity compared to round pots. A creative competition was integrated to communicate this added value clearly and increase the attention of the target group. The focus was on the innovative, square shape and the resulting larger volume, which allows more flexibility when cooking. Appealing content, interactive elements and a targeted approach increased the reach and successfully established the Silit Quadro campaign on social media.

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Users were able to participate interactively via Facebook by estimating how many peas there are in a Silit Quadro cooking pot. This creative campaign made it possible to playfully experience the advantages of the square shape and illustrated the larger capacity compared to conventional, round pots.

The campaign was supported by a targeted advertising strategy consisting of Facebook teasers, ads and organic posts. This multi-level communication achieved a high reach and actively motivated the community to participate.

The response was impressive: 2,645 players took part in the guessing game, with a total of 11,153 peas in the race for the perfect guess. This made the competition not only an entertaining highlight of the Silit Quadro campaign, but also a successful measure to strengthen the brand and activate customers.

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