EBEP_181101_WEL_Xmas2014_Header EBEP_181101_WEL_Xmas2014_Header

Christmas OoH campaign for natural cosmetics
Weleda

With the OoH campaign “Weleda schenken”, we staged selected natural cosmetic products at train stations in Berlin, Hamburg and Munich as perfect Christmas presents. The very high sales figures throughout Germany show that a high performance can be achieved with a lighthouse strategy.

EBEP_181101_WEL_Xmas2014_02 EBEP_181101_WEL_Xmas2014_02

Almost 100 motifs in 40 different formats were individually tailored to the numerous advertising media for the campaign. We brought the natural cosmetics brand directly to customers during the Christmas period via large billboards in train stations, which were almost fully booked for a short time, ICE posters, city lights and large billboards and pillar posters in shopping streets.

EBEP_181101_WEL_Xmas2014_03 EBEP_181101_WEL_Xmas2014_03
EBEP_181101_WEL_Xmas2014_04 EBEP_181101_WEL_Xmas2014_04

We have been working with Weleda – both for natural cosmetic products and natural remedies – since 1992: in campaign development, trade marketing and packaging.





Further work

Weleda 2in1 POS campaign 2024
Weleda
Weleda 2in1 POS campaign 2024
Weleda
Weleda Christmas campaign 2023 The No. 1 gift brand
Weleda
Weleda Christmas campaign 2023 The No. 1 gift brand
Weleda
Weleda Advent Calendar 2022
Weleda
Weleda Advent Calendar 2022
Weleda
Weleda - innovative Xmas floor display
Weleda
Weleda Xmas Display
Weleda - innovative Xmas floor display
Weleda
Weleda - Relaxation campaign
Weleda
Weleda Entspannung Kampagne
Weleda - Relaxation campaign
Weleda
Weleda - Campaign Medicinal Skin
Weleda
Hauthelfer der Weleda Haut
Weleda - Campaign Medicinal Skin
Weleda