With the OoH campaign “Weleda schenken” (gifting Weleda), we presented selected natural cosmetics products as perfect Christmas gifts in train stations in Berlin, Hamburg and Munich. The very high sales numbers across Germany show that a lighthouse strategy can perform very well.
For the campaign, nearly 100 motifs were tailored to 40 different formats across various advertising media. Using large surfaces in train stations, which were almost completely booked for the short term, posters vor German trains, city lights, as well as large surface and pillar posters in shopping streets, we brought the natural cosmetics brand directly to the customer during the Christmas season.
We have been working together with Weleda since 1992, both with regards to natural cosmetics and natural remedies and in relation to campaign development, trade marketing and packaging.
