The Betz distillery distils for “The New German Art” and with a passion for conquering the world’s bars. Since the end of 2021, the distillery from Waldstetten has been presenting itself with a new corporate identity, revised corporate design, online presence and exclusive bottle design. We have repositioned the two business divisions, the “Distillery” for the distillery and the “Manufactory” for the promotional products division, under a new brand logo. The trademark with the distinctive “B” now appears on all products – on exquisite organic olive oil as well as on organic vodka.
The premium products organic gin, organic vodka, the fine brandies made from regional fruit and the carefully aged single malt whisky from the company’s own cask storage have a high recognition value in the new bottle design. The narrow bottle neck with the “B” for Betz and the corrugated surface of the bottle belly create a harmonious look and feel – for gentle pouring and exclusive drinking pleasure.
With the relaunch, the Betz distillery is positioning itself as a connoisseur and co-creator of today’s culture of enjoyment.
On the website for the distillery sector www.betz-destillerie.de and the new catalog concept for mail-order advertising materials, Betz is launching into regional and national marketing fresh, but with “family tradition since 1895”.
Further information:
Our client: Betz distillery
Further projects of our branding agency and packaging design agency