The Betz Distillery is passionate about “The New German Art” and about conquering bars around the world. Since late 2021, the Waldstetten-based distillery has been showcasing a new brand identity, a revamped corporate design, an updated online presence, and an exclusive bottle design. We have repositioned the two business divisions—the “Distillery” for the distillery itself and the “Manufactory” for the promotional products division—under a new brand logo. The trademark featuring the distinctive “B” now appears on all products—from exquisite organic olive oil to organic vodka.
The premium products—organic gin, organic vodka, fine brandies made from regional fruits, and the carefully aged single malt whiskey from our own barrel cellar—are highly recognizable in their new packaging design. The narrow neck of the bottle, featuring the “B” for Betz, and the rippled surface of the bottle’s body create a harmonious look and feel—for careful pouring and an exclusive drinking experience.
With the relaunch, the Betz distillery is positioning itself as a connoisseur and co-creator of today’s culture of enjoyment.
On the website for the distillery sector www.betz-destillerie.de and the new catalog concept for mail-order advertising materials, Betz is launching into regional and national marketing fresh, but with “family tradition since 1895”.
Further information:
Our client: Betz distillery
Further projects of our branding agency and packaging design agency
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