After giving bio-verde’s communication presence a new look some time ago, we have now also focused on the packaging design to round off the overall appearance.
The relaunch of the packaging design began with the launch of a new product range: Super Mousse. There are now a total of five varieties to choose from. A separate, bold color for each product creates clarity in the differentiation between the varieties. The awning structure in the lower half creates a connection within the range – and to the communication presence, in which the awning also plays a central role in reference to the “delights from the markets of this world”. A product photo in the upper section whets the appetite and at the same time refers to the intended use, which may not be immediately apparent from the product name.
Fresh pasta in a wide range of varieties is an integral part of the bio-verde range. The Mezzelune and Girasoli varieties were added in 2024, and we had the opportunity to redesign their packaging. Here, too, the design elements awning and product photo are used, which build bridges to the communication appearance and the already implemented design of the cup banderoles. In contrast to the Super Mousses, a uniform color was chosen for the pasta, which unites and strengthens the product category as a whole.
Last but not least, the look of the first existing products was also revised due to a packaging change in the antipasti range. The result is a reduced design that focuses on the product, which is visible through the transparent lid, and is reminiscent of freshly packaged antipasti from a stroll through the market. The connecting element here is also the awning, which is uniformly graduated in shades of gray and blue.
