The Franz von Assisi Gesellschaft – a regional association of youth welfare facilities and educational support schools (SBBZ) – has been given a new look. Together, we developed a logo that impresses with harmonious colors, a clear visual language and symbolic depth. It stands for recognition, trust and a modern brand image – in line with the company’s values and work. The result is a contemporary self-image that is deeply rooted in Franciscan principles.
The new visual identity makes the change and further development visible – approachable, clear, meaningful. The central element is the rope, the peace symbol of St. Francis: a symbol of protection, blessing and belonging. It is framed by three colors – green (love of nature), blue (trust and security) and violet (spirituality) – which represent the Schwäbisch Gmünd, Donzdorf and Unterriffingen locations.
In the next step, we created a consistent corporate design: whether letterhead, business cards or social media – the new look runs consistently through all communication media and appears open, self-confident and human – just like the people behind it.
What makes this project special? It has grown out of the organization itself. The new visual identity of the Franz von Assisi Gesellschaft is an expression of a strong community with a clear attitude.
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Our client: Franz von Assisi Einrichtungen
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