How can we generate more attention for an organic mineral water in specialty beverage stores?
How can we position it effectively based on its core values?
Our creative concept for the Rheinsberger Preussenquelle point-of-sale (PoS) campaign is as simple as it is effective: We’ve given the term “pure” a new meaning. One that stands not only for the quality of the water, but for all the values embodied by the Rheinsberger Preussenquelle company:
Responsibility, regionality, authentic taste, and enjoyment.
This is how we distill a general claim into a distinct quality promise: the purest form.
Our campaign raises awareness among all stakeholders along the value chain, particularly for the regional added value. This is because the Rheinsberg-based company has been supporting the Stechlin-Ruppiner Land Nature Park, which is very important for the region, for many years, along with many other sustainable projects.
Our bright, light and natural visual language differentiates the brand impressively and appealingly in the specialist trade. With a consistent package of measures for trade marketing and the point of sale consisting of sales folders, crate inserts, crate inserts, bottle neck tags and shelf decoration, we ensure greater visibility and create new buying impulses.
More information:
Our client: RheinsbergerPreussenquelle
All projects for our client Rheinsberger Preussenquelle
back
