We have developed a testimonial campaign for the city of Ravensburg to raise climate awareness among the Ravensburg population. Under the motto #TEAMKLIMA, the campaign is not only intended to provide information, but also to motivate people to get involved. Just like in a real team, the focus is on the values of team spirit, cohesion and motivation – with a common goal: a CO₂-neutral Ravensburg. Especially at a time when sustainability and climate protection often seem to be taken for granted, it can be challenging to remain committed in the long term. This is where #TEAMKLIMA comes in, to make climate protection tangible and an active experience.
The team consists of a colorful mix of well-known personalities from Ravensburg, all of whom ensure broad identification. Whether club coach, professional athlete, cabaret artist, singer or weather professional – they all contribute to communicating the topic of climate protection in an authentic and personal way. A total of 20 team members present their very own tips for more climate protection in everyday life and show how each and every individual can make a contribution.
To further increase the reach and influence of the campaign, the plan is to involve even more of the city’s citizens as testimonials. The aim is for #TEAMKLIMA to grow in the long term and inspire even more people to become active – for a sustainable future and a strong sense of community in Ravensburg. For the poster campaign, we developed the #TEAMKLIMA logo, professionally photographed the testimonials and designed numerous advertising materials, including large-format banners for construction fences and sustainable roll-ups on wood. This visual concept ensures strong recognition and consistent brand communication.
We also designed creative give-aways that not only address climate protection issues, but also actively promote them. It was exciting to see how differently people approach the topic of climate protection in everyday life and what individual ways they find to achieve greater sustainability. In this way, climate protection is not only communicated, but also made tangible.
