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Image campaign for biodynamic agriculture
Demeter

With the Demeter image campaign, we developed an effective communication strategy for the Demeter association that brings consumers closer to the advantages of the biodynamic value chain in a clear and understandable way. The aim was to focus on the special principles and high standards of Demeter agriculture and to raise awareness of sustainable, biodynamic food.

As part of the Demeter image campaign, 20 facts about organic farming were created that make the core values of Demeter – soil fertility, biodiversity, species-appropriate animal husbandry and sustainable circular economy – tangible. Each of these facts was provided with a striking key visual that emotionally charges the messages and conveys the complex relationships in a simple and visually appealing way.

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The campaign was rolled out on various channels, including social media, print, PoS materials and digital platforms, in order to achieve maximum reach. Through clear imagery, authentic content and a consistent design, the Demeter image campaign not only sharpens the perception of the brand, but also emphasizes the unique quality and philosophy behind biodynamic products.

A 24-page brochure was designed for the image campaign and the website was redesigned. Other advertising materials such as posters, postcards and flyers for retailers were also created.