Targeted videos and slideshows were placed on Facebook and Instagram that not only blended harmoniously into the overall advertising concept visually, but also matched the content of the DuMont “Miss Everest” campaign. The design took up central elements of the book cover aesthetic as well as the campaign’s key visuals to ensure consistent brand communication across all channels.
These digital advertising media were strategically combined with other measures, including PoS displays, print ads and online banners, to achieve maximum reach and recognition within the target group.
The ads ran successfully for four weeks and reached 1.08 million people, generating a high level of visibility for the book. Thanks to a targeted approach, coordinated targeting strategies and an appealing visual implementation, the campaign not only aroused the interest of readers, but also actively contributed to branding and increasing awareness of “Miss Everest”.
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Our client: Dumont
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