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DuMont social media campaign

To raise awareness and interest for the newly published book “Miss Everest” by Bonita Norris, we developed the DuMont campaign “Miss Everest” – a targeted social media strategy that focuses on the author’s fascinating story.

Through appealing content, a targeted approach to the target group and creative visuals, we made the book visible on various platforms and aroused the curiosity of readers who are enthusiastic about adventure, willpower and extraordinary life stories.

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Targeted videos and slideshows were placed on Facebook and Instagram that not only blended harmoniously into the overall advertising concept visually, but also matched the content of the DuMont “Miss Everest” campaign. The design took up central elements of the book cover aesthetic as well as the campaign’s key visuals to ensure consistent brand communication across all channels.

These digital advertising media were strategically combined with other measures, including PoS displays, print ads and online banners, to achieve maximum reach and recognition within the target group.

The ads ran successfully for four weeks and reached 1.08 million people, generating a high level of visibility for the book. Thanks to a targeted approach, coordinated targeting strategies and an appealing visual implementation, the campaign not only aroused the interest of readers, but also actively contributed to branding and increasing awareness of “Miss Everest”.

More information:
Our client: Dumont
All projects for our client Dumont





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