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Relaunch campaign for the DuMont travel paperbacks

Under the guiding principle “I want the whole picture.” we accompanied the DuMont relaunch of travel paperbacks with a comprehensive launch campaign. The aim was to present the new generation of travel paperbacks in a modern, inspiring and eye-catching way. From the development of the creative concept and a targeted social media campaign to the implementation of all relevant sales documents and PoS elements, we created a consistent brand communication. The campaign was not only intended to convey the depth of content of the travel guides, but also to offer a new, visually appealing experience for the target group.

Thanks to the well thought-out strategy and creative implementation, the campaign was awarded two prestigious prizes: the German Design Award 2020 in the category “Excellent Communications Design – Integrated Campaigns and Advertising” and the German Brand Award 2020 in the category “Excellence in Brand Strategy and Creation: Brand Communication – Integrated Campaign”. This recognition confirms the successful repositioning of DuMont Reise-Taschenbücher and underlines the high quality of the new brand identity.

The campaign made a significant contribution to anchoring the travel guides emotionally in the target group and strengthening their presence on the market in the long term.the newly designed travel paperbacks open up a completely new approach to the destination and allow readers to immerse themselves even more deeply. They show the complete picture and get very close: the campaign conveys this closeness, arouses interest and at the same time clearly differentiates it from competing titles.

The sales folder confidently explains what is new and different about the relaunch titles. With the fold-out cover, the central idea of the series can be actively discovered right at the start of the sales pitch.

More information:
Our client: Dumont
All projects for our client Dumont





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