Energy from here to you:
Regional campaign for Erdgas Südwest

We developed an authentic regional campaign for Erdgas Südwest in which real customers share their personal experiences – without any models or actors. The aim was to tell credible and emotional stories from the region that emphasize our customer’s values such as sustainability, trust and regional ties.

Authentic imagery, honest statements and individual stories make the proximity to the customer tangible. The campaign spans various channels, including print, online and social media, to convey the messages directly and effectively to the target group. The result is communication at eye level that not only informs, but also inspires.

With their individual messages, the reference customers give the campaign a personal and emotional touch and at the same time show the versatility of Erdgas Südwest. Each customer story brings a new perspective – from sustainable energy supply and regional ties to the simple and reliable use of the services. This creates an authentic image that shows that our customer offers solutions for a wide range of needs – whether for families, businesses or sustainability-conscious consumers.

The slogan “Energy from here to you” reinforces this message and makes it clear that switching to Erdgas Südwest is uncomplicated. The campaign emphasizes how easy and quick it is to conclude a contract online – without hurdles, flexibly and directly. In this way, the communication combines regional proximity with modern digitalization to give customers direct access to sustainable energy.