New brand identity “fashy little stars”

With the “fashy little stars” label, we developed our own sub-brand for the babies and toddlers range of the Stuttgart-based manufacturer fashy, which is known as the market leader in the hot water bottle segment, among other things.

The new label combines the highest safety standards, child-friendly design and functional products that are specially tailored to the needs of babies and toddlers. The aim was to create a loving and trustworthy brand world that appeals to parents and at the same time underlines fashy’s quality standards.

In addition to developing the brand name and an unmistakable brand identity, the project also included the design of a harmonious packaging concept that presents the high-quality materials and sophisticated functions of the products in the best possible way. Soft colors, playful elements and a clear visual language make the world of “fashy little stars” appealing and accessible to parents and children alike.

With this independent appearance, fashy strengthens its market position in the baby and toddler segment and sets new standards in terms of design, quality and comfort for the little ones.