As part of the preparation of the 36-page Herta Sustainability Report, we first identified the key topics, systematically analyzed them and defined them in close consultation with Herta in accordance with the GRI Standards. The focus was not only on recording superficial indicators, but also on collecting comprehensive data on relevant sustainability topics. Our analysis focused in particular on the areas of CO2 emissions, waste and plastic reduction, quality and animal husbandry as well as social interaction. Figures, data and facts from internal reports, environmental statistics and industry-specific studies were used for this analysis in order to gain well-founded insights into the company’s sustainability performance.
The subsequent verification of the identified KPIs was carried out through a series of intensive stakeholder surveys. Interviews with management, quality management, purchasing, production, HR, marketing and various suppliers enabled us to incorporate different perspectives. These discussions made it possible not only to confirm the current status of the sustainability measures, but also to identify potential for improvement and future challenges. Particular emphasis was placed on the transparency and comprehensibility of the results in order to create a solid basis for strategic decisions.
The comprehensive feedback from the surveys provided important impetus for the further development of Herta’s sustainability strategy. It made a significant contribution to clearly communicating the company’s internal measures and at the same time to identifying approaches for future optimization. The report is therefore an important tool for documenting and advancing Herta’s commitment to environmental and social compatibility in the long term.
Gain insight, create an overview, enable transparency
Based on the materiality matrix and the survey results, we developed the concept, texts and design for the Herta sustainability report, which presents the sustainability strategy and future goals in a structured and transparent manner under the title “Herta for tomorrow”. In addition to extensive texts, we placed graphic highlights such as the illustration of the production process of cooked ham with its more than 30 control steps.
Make goals transparent
“Herta for tomorrow” has a double meaning in the report: firstly as a clear title motto, and secondly as a separate text section in the individual chapters. This separate text section contains planned improvement measures including their concrete implementation and can be seen as Herta’s sustainability roadmap. More about our customer here.
