Following an extensive strategy process, not only was the packaging redesigned, but the entire Holle brand image was fundamentally revised and modernized. The aim was to further develop the traditional brand in line with the times without losing its values and many years of expertise in the field of organic baby food.
The new Holle brand identity combines tradition with innovation and creates a clear, authentic brand identity that radiates trust and transparency. In addition to a fresh, harmonious design, the brand communication, tonality and visual language have also been adapted to meet today’s consumer expectations.
The new communication platform forms the strategic basis for all communication tools and ensures consistent, clear and targeted brand communication. It encompasses not only the visual design, but also the tonality of the content, the brand messages and the specific approach to the target groups.
Consistent implementation until 2019 ensured that all communication channels – from traditional print media and digital platforms to social media and point-of-sale materials – reflect a coherent brand identity. This not only makes the brand more recognizable, but also strengthens customers’ emotional connection to the brand.
In addition, the communication platform offers a flexible structure that enables future adaptations and expansions so that the brand remains consistent, innovative and aligned with consumer needs in the long term. It thus serves as a long-term foundation for effective and sustainable brand communication. More information about our client Holle babyfood here.
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Our client: Holle Babyfood
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