Now the popular Skin Food family is being expanded: based on the legendary Skin Food formula, three new products have been developed specifically for the needs of dry to very dry skin. These new care products offer even more options for intensively nourishing and regenerating the skin and keeping it supple – tailored to different application needs.
Whether as deep moisturizing care for the body, as rich intensive care for particularly stressed skin areas or as a light care product for daily use – the new Weleda Skin Food products perfectly complement the proven formula and offer a natural solution for every skin care situation. Weleda Skin Food will therefore continue to be the first choice for all those who rely on holistic, natural skin care.
We provided extensive support for the market launch of the new superfoods for the skin and developed a holistic strategy to successfully place the new skincare range on the market. A particular highlight was our appearance at the VIVANESS natural cosmetics trade fair, where the products were presented to a broad specialist audience for the first time. The enthusiasm was great – the new range was immediately awarded “Best New Product” in the body care sector, underlining its innovative character and high quality.
But it wasn’t just at the trade show that the products attracted attention: A striking and effective brand presence was also developed at the point of sale (POS). From eye-catching display solutions and informative educational materials to a cohesive visual design, every element was carefully crafted to ensure that the new superfoods for the skin received optimal visibility.
This targeted and well thought-out launch not only aroused the interest of customers, but also strengthened the brand’s presence in the retail sector in the long term. This laid the foundation for the successful establishment of the new skincare range.
For the POS, we developed a modular counter display with interchangeable inserts that can also be used as counter displays, a brochure holder, an idea book, and a gift box that can be arranged in various ways.
A window display rounds out the point-of-sale presentation and showcases the long-standing favorite Weleda Skin Food and the three new products—Skin Food Light, Skin Food Body Butter, and Skin Food Lip Butter—in the best possible light.
More information:
Our client: Weleda
All projects for our client Weleda
back
