Launch of the Weleda Skin Food Care Series

Weleda’s Skin Food skin creme is an allrounder in terms of natural beauty care and was developed holistically in 1926 for “hungry” skin. Based on the legendary Skin Food formula, three new products have now been launched to meet the needs of dry to very dry skin.

We have accompanied vast segments of the marketing for these new skin superfoods: from trade fair appearances to the natural cosmetics trade fair VIVANESS, where the new care range was awarded “Best New Product” in the body care category, as well as the eye-catching PoS displays.

For the PoS, we developed a modular stand display with variable applications, and this was also usable as a counter display. We also developed a guidebook, an idea book and a flexible, customisable gift box.

A window display completes the PoS appearance and puts the Weleda classic Skin Food as well as the three new products, Skin Food Light, Skin Food Body Butter and Skin Food Lip Butter on the centre stage.