The Holle sustainability report is more than just an inventory of ecological and social measures – it is a central component of a comprehensive communication strategy developed by us that makes sustainability visible not just as an add-on, but as a firmly anchored corporate principle. This strategy ensures that sustainable management is not viewed in isolation, but is consistently integrated into the entire brand communication – from product development to packaging design and consumer communication.
With the slogan “Sustainable from the start”, Holle underlines its profound commitment to responsible action – from the careful selection of organically and biodynamically grown raw materials and transparent supply chains to environmentally friendly packaging solutions and resource-saving production processes. The report provides insights into specific measures, such as the CO₂-neutral footprint, the expansion of regenerative agriculture, fair partnerships with producers and initiatives to promote biodiversity.
In addition, the sustainability report serves as a transparent guide for parents who only want the best for their babies – and want climate-friendly, healthy and ethically responsible products. With its clear visual presentation, vivid infographics and authentic storytelling elements, the report makes complex topics understandable and tangible.
At Holle, sustainability is not only communicated, but actively promoted – as a long-term, credible promise for future generations.
The report was prepared in collaboration with our long-standing partner Soil & More in accordance with GRI 4 standards and was designed and realized by us. It was nominated for a German Design Award in 2016.
With the symbol of the “Holle sustainability ear”, the dimensions of the company’s sustainability are made tangible and comprehensible. The six dimensions are: “corporate governance”, “product responsibility”, “partnerships”, “agri-culture”, “employees” and “resources”.
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Our client: Holle babyfood
All projects for our client Holle babyfood