Our work included the creative staging of the products, the design of print and online media, as well as the development of targeted campaigns to position these specialties on the market. In this way, we have helped to raise awareness of Baden-Württemberg’s unique culinary identity and promote the regional culture of enjoyment in the long term.
At the heart of the measures was a comprehensive 60-page brochure that takes the reader on a culinary journey of discovery through the “Gourmet State of Baden-Württemberg”. This elaborately designed publication presents the diversity and uniqueness of the MBW culinary ambassadors – regional specialties that are protected with an EU seal of origin and embody the culinary identity of the state.
In addition to informative background information on the origin and production of the protected originals, the brochure offers exciting stories about the people behind the products, traditional recipe ideas and interesting facts about sustainable agriculture and regional value creation. High-quality photography and an appealing design make the brochure a visual and textual delight that inspires readers to discover and enjoy the MBW culinary ambassadors for themselves.
The brochure serves as a central communication tool to raise awareness of the important role of regional specialties and to underline Baden-Württemberg’s commitment to quality, tradition and sustainable food production. It combines enjoyment, knowledge and regionality in a format that is both informative and emotionally appealing.
The brochure presents protected specialties such as Swabian Maultasche, Württemberg wine and Tettnang hops – as well as the individual regions from which the specialties come.
Recipe cards, tasting campaigns, online measures and various trade fair modules were also designed and implemented as part of the campaign.
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Our client: MBW
All projects for our client MBW
