We developed an energy-saving campaign for Ulm’s public utility company, which was designed to appeal to young people and raise their awareness of energy use. The face of the campaign is singer Siyou.
We designed a multimedia energy-saving campaign that is both entertaining and motivating. Examples are used to illustrate that it pays to save energy – and that it’s even fun. The campaign consists of advertisements, large formats for the city center of Ulm, funny cinema spots and an original radio spot.