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“Naturally. VON DAHEIM”: Regional campaign Baden-Württemberg

People, products and stories are behind food and specialties from Baden-Württemberg. The regional campaign “Natürlich. VON DAHEIM” campaign, which we developed with the Ministry for Rural Areas and Consumer Protection and the MBW, brings this to life. It conveys how much work and passion is behind every product from the “Ländle” and thus strengthens consumer awareness.

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The campaign’s leitmotif shows food that is grown and processed in Baden-Württemberg. Other motifs show the people behind the products, as well as typical protected originals such as Black Forest ham or spaetzle, and combine them with winged words, quotes, tips and recipes.

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As part of the campaign, advertising and poster motifs, equipment for events and various give-aways were developed. We have also further developed an app that can be used to find farm stores in the region, among other things. We have been working for Marketinggesellschaft Baden-Württemberg (MBW) since 1991.

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Further work

Eco Action Weeks Baden-Württemberg - Relaunch of communication presence
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