To meet these requirements, we have created a visual identity that is both independent and harmoniously embedded in the Müller product portfolio. The centrally positioned black circle, in which the range name is placed, gives the range a striking recognizability and creates the impression of an independent brand within the Froop family.
This design is complemented by high-quality watercolor illustrations that showcase each individual flavor – strawberry, raspberry, mango and peach-passion fruit – in a natural way. The illustrations are placed on a light background, further emphasizing the freshness and purity of the ingredients. In addition, delicate disruptive elements, which have been gently incorporated into the design, ensure discreet but effective visual communication of the core messages.
The result is modern and appealing packaging that specifically conveys the naturalness and high quality of the product. Froop Naturgenuss deliberately appeals to a target group that values natural ingredients, less sweetness and conscious indulgence. This makes it possible to stand out from the competition in the chiller cabinet and at the same time retain the trust of existing Froop fans.
With the centrally positioned black circle, including the product range name, we have created the look of a separate brand that still allows the connection to the existing range. The color illustrations in watercolor style on a light background and the matching filigree disruptive elements convey the natural fruit experience that the new Froop Naturgenuss promises its customers.
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Our client: Müller
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