For Stadtwerke Ulm, we developed a comprehensive energy-saving campaign that specifically addresses young people and aims to sensitize them to a more conscious use of energy. The challenge was to communicate a topic such as energy saving in a modern, lively way and close to the lives of the young target group.
To create a strong identification with the campaign, we chose an authentic and charismatic personality as our ambassador: the well-known singer Siyou became the face of Stadtwerke Ulm’s energy-saving campaign. With her unique charisma, strong voice and positive energy, she not only makes the campaign recognizable, but also conveys the message in an inspiring and accessible way.
The campaign covers a wide range of media and was rolled out across various channels. In addition to traditional advertisements in print media and large-format posters in the city center of Ulm, which make the message visible in public spaces, funny cinema spots ensure attention and entertainment. The campaign is complemented by an original radio spot that uses creative storytelling to make listeners smile and at the same time conveys a clear energy-saving message.
By combining visual, auditory and interactive measures, the campaign becomes a tangible concept that picks people up where they are in their everyday lives. It shows in an entertaining way that everyone can make a contribution to saving energy with small changes – and that it pays off!
More information:
Our client: Stadtwerke Ulm
All projects for our client Stadtwerke Ulm