Stadtwerke Ulm makes energy-saving campaign exciting

Saving energy made easy with Ulmer Stadtwerke

For Stadtwerke Ulm, we developed a comprehensive energy-saving campaign designed to specifically target young people and raise their awareness of the importance of using energy more responsibly. The challenge was to communicate a topic like energy conservation through brand communication in a way that was modern, lively, and relevant to the lives of the young target audience.

To create a strong identification with the campaign, we chose an authentic and charismatic personality as our ambassador: the well-known singer Siyou became the face of Stadtwerke Ulm’s energy-saving campaign. With her unique charisma, strong voice and positive energy, she not only makes the campaign recognizable, but also conveys the message in an inspiring and accessible way.

The campaign combines various communication measures, including social media, print media, events and interactive formats, to reach young people where they are active. Through creative approaches and an appealing visual design, Stadtwerke Ulm’s energy-saving campaign playfully conveys how easy it can be to consciously use energy in everyday life and thus make a sustainable contribution to the environment.

We designed a multimedia energy-saving campaign that not only informs, but also entertains and motivates. Our aim was to communicate the topic of energy saving, which is often perceived as dry, in a creative, understandable and everyday way. We deliberately used a positive, playful approach to show that saving energy not only makes sense, but can also be fun.

A central element of the campaign are illustrative calculation examples that make it easy to understand how even small changes in behavior can have a positive impact on energy consumption and your own costs. Practical scenarios and humorous presentations encourage the target group to actively engage with their energy behavior.