Ginger has been experiencing a hype for years: it is no longer just a welcome cold killer, but a popular immune booster all year round. Voelkel has picked up on this trend and brought out 3 varieties of ginger shots. We have packaged the 3 varieties of ginger, ginger and turmeric and ginger and berries in fresh colors and cheeky designs to match the spicy contents.
Our challenge was to ensure that the layout on the 280ml bottle had the same impact as on the 60ml bottle and also on the counter display. The delicate illustration of ginger and turmeric is rounded off with photos of the flavor-giving ingredients.
Practical feature of the 280 ml bottle: a dosing scale divides the Voelkel Ginger Shot into 6 equal portions. This makes the bottle consumer-friendly and helps to save waste at the same time.
