For the Association of South Tyrolean Fruit Cooperatives (VOG), we developed a sustainability brochure that presents the central and diverse sustainability aspects of the association in an attractive way in a small space.
Since its foundation, VOG has developed into the largest marketing organization for apples in Europe, uniting 11 cooperatives under its umbrella. This includes 4,600 family businesses – each one is a small cosmos of sustainable business with the aim of making the business fit for the future for generations to come. We emphasized this aspect in particular – with an emotional selection of images and many quotes from the fruit growers themselves.
Innovative strength for new varieties, environmental protection, resource-conserving cultivation and networked thinking are the most important topics of the brochure. We succeeded in developing a design that does justice to the variety of topics and wealth of information, offers interesting reading stimuli and at the same time is subordinate to the customer’s rather minimalist design guide.
