With an unusual central idea under the headline “Shower with the best ingredients” and new key visuals to showcase the high-quality ingredients, we have further developed the brand image of Weleda care showers.
The focus of communication is on the outstanding ingredients that make the difference – simply 100% natural cosmetics. Without compromise. The campaign attracted a great deal of attention, achieved well above-average KPIs according to market research and was honored with both the German Design Award and the German Brand Award.
In Germany, Switzerland and Austria, the promotion was accompanied by an OOH campaign, and at the PoS it was staged with an innovative floor display and window dressing. We have been working with Weleda – both for natural cosmetic products and natural remedies – since 1992: in campaign development, trade marketing and packaging.