Infludoron® is Weleda’s lead product in the cold indication area and is regularly promoted with targeted PoS measures to emphasize its natural effectiveness and unique composition. As part of Weleda’s 2017 cold campaign, we developed a comprehensive, attention-grabbing campaign that focuses on the product while creating an emotional connection with the target group.
In addition to presenting the product itself, the campaign focuses on authentic users. Through personal stories and real experiences, the effect of Infludoron® is made tangible and confidence in the natural cold solution is strengthened. At the same time, the campaign communicates in detail the 6-fold composition of purely natural ingredients, which provides gentle and effective support for cold symptoms.
With an appealing combination of visual staging, clear product communication and informative elements, the Weleda cold campaign 2017 was designed to appeal to consumers on several levels – be it at the point of sale, via digital channels or through accompanying print measures. In this way, the visibility and perception of Infludoron® as a natural, proven alternative for colds was sustainably strengthened.
The result was a campaign under the motto “Colds on the way?” with advertisements, sidewalk posters, compact counter displays, shop window banners and various decorative elements. In addition to the key visual, we also photographed various side visuals that were used for other print media and online.
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Our client: Weleda
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