Infludoron® is Weleda’s flagship product in the cold treatment category and is regularly promoted through targeted point-of-sale (POS) initiatives to highlight its natural effectiveness and unique formulation. As part of the 2017 Weleda Cold Campaign, we developed a comprehensive, eye-catching campaign that puts the product front and center while simultaneously creating an emotional connection with the target audience.
In addition to presenting the product itself, the campaign focuses on authentic users. Through personal stories and real experiences, the effect of Infludoron® is made tangible and confidence in the natural cold solution is strengthened. At the same time, the campaign communicates in detail the 6-fold composition of purely natural ingredients, which provides gentle and effective support for cold symptoms.
With an appealing combination of visual staging, clear product communication and informative elements, the Weleda cold campaign 2017 was designed to appeal to consumers on several levels – be it at the point of sale, via digital channels or through accompanying print measures. In this way, the visibility and perception of Infludoron® as a natural, proven alternative for colds was sustainably strengthened.
The result was a campaign with the central idea “Cold on the way?” with advertisements, sidewalk posters, compact counter displays, shop window banners and various decorative elements. In addition to the key visual, we also photographed various side visuals that were used for other print media and online.
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Our client: Weleda
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