Infludoron ® is Weleda’s lead product in the cold indication area and is regularly promoted via PoS measures. We have developed the current campaign, which focuses not only on the product itself but also on authentic users and provides detailed information about the 6-fold composition of purely natural ingredients.
The result was a campaign under the motto “Colds on the way?” with advertisements, sidewalk posters, compact counter displays, shop window banners and various decorative elements. In addition to the key visual, we also photographed various side visuals that were used for other print media and online.
