Weleda Influenza Campaign Infludoron® 2017

Infludoron® is Weleda’s lead product in the influenza product sector and is regularly promoted at PoS. We developed the 2017 campaign, which places the product as well as authentic users in focus and provides detailed information about the 6-level composition of purely natural ingredients.

The result is a campaign under the guiding principle “Erkältung im Anflug?” (A cold on the way?) with advertisements, street posters, compact counter displays, store window banners and various decorative elements. In addition to the key visual, we also photographed various side-visuals for use in further print materials and online.