Weleda wants to close the gap between babies and adult users of its natural cosmetic products and is launching a specially developed care range for children – for those who are no longer babies but still need gentle and natural care.
With the new Weleda KIDS 2in1 Shower and Shampoo range, Weleda offers mild care tailored to the needs of young skin that combines gentle cleansing and fun in the shower. The Weleda children’s showers are not only made from 100% natural ingredients, but also come in cheerful, colorful packaging specially designed for the younger target group.
For the international launch of the new Weleda children’s showers, we are developing a holistic campaign that focuses on the naturalness, skin compatibility and playful character of the products. The campaign includes emotional imagery, appealing brand communication and interactive elements for social media, online and PoS.
With a loving presentation that appeals to both children and parents, the new Weleda KIDS 2in1 Shower and Shampoo range is positioned as the natural choice for modern families – gentle on the skin, sustainable for the environment and full of joy for daily bathing fun.
Both the packaging and the overall communication have a child-friendly design. Classic advertising motifs and extensive image material for online and PR are created under the central idea and title “Naturally mine!
The campaign will be accompanied by a large advertising campaign in popular magazines in Germany, Switzerland and Austria. Extensive promotional material, such as a small children’s booklet, a gym bag and information material for retailers, round off the campaign.
In addition, we stage the entire product range in specialist and retail stores with a high-quality PoS presentation.
We have been working with Weleda since 1992 and have intensively supported and helped shape the brand’s development into the leading provider of natural cosmetics and natural remedies.
More information:
Our client: Weleda
All projects for our client Weleda
