Sustainability lets the numbers speak for themselves
The Weleda CSR campaign is a comprehensive corporate sustainability campaign that makes the company’s numerous sustainable projects and initiatives transparent. It is based on Weleda’s holistic self-image “In harmony with people and nature” and summarizes this mission statement in concrete figures, facts and successes.
Clear, data-based communication makes the ecological, social and economic sustainability measures tangible – from CO₂ reduction and biodiversity promotion to fair trade, social responsibility and the promotion of regenerative agriculture. The campaign illustrates the big picture by making the details visible: How many hectares of organically farmed land are being protected? How much plastic has been saved through sustainable packaging concepts? How many partnerships with fair suppliers exist worldwide?
With a mixture of storytelling, infographics and interactive content, the Weleda CSR campaign ensures transparency, inspires more conscious consumption and shows that real sustainability is created through concrete measures and long-term commitment.
The result is an integrated approach that extends seamlessly across various communication channels and works effectively both at the point of sale (PoS) and in online communication. Through a sophisticated combination of informative and emotional content, the company’s sustainability strategy is made tangible and communicated in an authentic way.
Particularly noteworthy are the product-related facts and illustrative case studies on cultivation projects, which illustrate the variety and diversity of sustainable measures. For example, the origin, cultivation methods and socio-ecological impact of individual raw materials are examined in detail, giving consumers a deeper understanding of the value chain.
Interactive storytelling elements, appealing infographics, videos and reports make the complex relationship between sustainable management, environmental protection and social responsibility understandable and tangible. This transparency creates trust and strengthens the connection between brand and consumer by showing that there is a responsible and future-oriented approach behind every product.
