Weleda Neurodoron ® brings body and soul back into balance in a natural way – especially in stressful times when inner peace and stability are needed. This tried and tested remedy from Weleda is based on carefully selected natural ingredients that provide gentle and lasting support. A central element is potentized gold, which is known for its balancing and harmonizing effect. It helps to relieve inner tension and promotes well-being without burdening the body.
In order to bring the positive effects of Weleda Neurodoron® more into focus, we developed the entire campaign concept for 2019. We placed particular emphasis on an emotional appeal that picks people up in their challenging everyday lives and offers them a natural solution for more balance and serenity. The campaign was conceived across all channels and implemented in both stationary retail and digital media. The relaxing effect of Weleda Neurodoron® was communicated in a targeted manner using a harmonious visual language, clear messages and a calming color scheme – for more inner strength and a better sense of well-being in everyday life.
The two key visuals – one specifically for end consumers and one for specialist retailers – were developed specifically to communicate the message of Weleda Neurodoron® to the respective target group in the best possible way. The visual concepts were used in a variety of ways, including sidewalk posters, consultation cards and print advertisements, to ensure the broadest possible visibility and recognizability of the campaign.
At the point of sale, the campaign was supplemented by eye-catching counter displays. These were designed in the form of an enlarged Neurodoron® pack to reinforce the product presence at the point of sale and create a high recognition value. Particularly striking is the golden disruptor, which stands out from the background, immediately catches the eye and at the same time creates a link to the potentized gold it contains – the central active ingredient in Weleda Neurodoron®.
In addition, the campaign was supplemented by further sales promotion measures such as training materials for pharmacies, digital advertising materials and targeted social media communication. The result was a well thought-out, cross-channel concept that effectively focuses on the calming and balancing effect of Weleda Neurodoron®. More information about our customer here.
