The traditional family business Pflanzen Kölle has seen itself as a “passionate gardener” since 1818 and operates 13 garden centers throughout Germany. Based on an extensive strategy process, we revised the positioning in several workshops, designed a complete relaunch and created a new, holistic brand image.
With its new image, Kölle is once again positioning itself fresh and modern on the market, tapping into new, younger target groups and focusing on the wide range of garden centers, which are designed as oases of well-being and offer a genuine shopping experience.
The newly developed claim “Ich mach’s mir schön!” is aimed precisely at the needs of the predominantly female target groups, who also promise themselves a little break from everyday life when shopping.
In addition to a slight face-lift of the company logo and the entire corporate design, the logos and packaging of the own brands were also revised.