With the OoH campaign “Weleda schenken”, we staged selected natural cosmetic products at train stations in Berlin, Hamburg and Munich as perfect Christmas presents. The very high sales figures throughout Germany show that a high performance can be achieved with a lighthouse strategy.
Almost 100 motifs in 40 different formats were individually tailored to the numerous advertising media for the campaign. We brought the natural cosmetics brand directly to customers during the Christmas period via large billboards in train stations, which were almost fully booked for a short time, ICE posters, city lights and large billboards and pillar posters in shopping streets.
We have been working with Weleda – both for natural cosmetic products and natural remedies – since 1992: in campaign development, trade marketing and packaging.
