For Weleda, we developed the complete packaging relaunch for natural cosmetics products in the body and face care segments as part of a global project. With the launch of the new “NATURALLY CLEAR” facial care range, the first new packs are now available in stores.
Printable master documents of the basic artwork and selected reference products were provided as a tool kit for the gradual conversion of the packaging and roll-out of the new design. The tool kit is also rounded off with comprehensive guidelines that take into account the requirements and specifications of the manufacturers and the printing processes used.
To accompany the launch of the new face care range “NATURALLY CLEAR”, we also developed the PoS appearance for the D-A-CH market.
