In order to present WMF’s new products at the point of sale in the best possible way, we developed several WMF table displays that are specifically tailored to the various requirements of the products. These displays effectively showcase the new products and ensure an appealing and informative presentation at the point of sale.
Depending on the product, there were different requirements for the table displays – be it highlighting specific product features, emphasizing special materials or showcasing the design aspect. Customized design solutions ensured that each product was shown to its best advantage and that potential buyers were addressed directly.
The revolutionary “Fusiontec” material sets new standards in the field of high-quality cookware from WMF and ensures the best cooking properties, high resistance and exceptional durability. In order to present this innovative material at the point of sale in the best possible way, we developed a specially designed display for the highlight product, which makes the high quality and uniqueness of Fusiontec visually and haptically tangible.
The stand reflects the elegant appearance of the material and highlights the key benefits of Fusiontec – such as even heat distribution, scratch resistance and exceptional robustness. Its sophisticated design combines aesthetics with functionality: the two main elements can be connected effortlessly using an intelligent plug-in mechanism, creating a particularly stable yet elegant presentation solution.
A particular highlight of the design is the Plexiglas base plate printed on the back, which creates the impression of a ceramic hob. This detail reinforces the product presentation and ensures a harmonious visual connection with the product visual on the back wall. The combination of high-quality materials, a clear design language and precise workmanship perfectly underlines the exclusivity of Fusiontec and draws the customer’s attention to the product.
Incidentally, in addition to the table display, we also developed a high-quality stand display for Fusiontec, which is equipped with an integrated screen and LEDs. This display ensures a particularly dynamic product presentation and offers the opportunity to communicate the benefits and special features of Fusiontec in moving images. The LED lighting sets additional accents and draws the customer’s eye directly to the product, creating a memorable and interactive brand experience.
For the children’s tableware set with the well-known yellow Minions, we developed a space-saving display that attracts attention at the PoS with its bright yellow and the characters from the movie “I – simply incorrigible”.
This cutlery set was created in cooperation with the interior design magazine Elle Decoration. Design was also at the forefront of the stand. It is made of cardboard, easy to assemble and the slightly slanted design allows the clutch-style storage bag to be beautifully staged. A dispenser is positioned at the front to provide space for product brochures.
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