We developed several table displays to showcase WMF’s new products at the point of sale. Depending on the product, there were different requirements for the displays, for example highlighting the product features or the design aspect.
The revolutionary “Fusiontec” material gives WMF cookware the best cooking properties. The display for the highlight product reflects the high quality of the material and communicates its advantages. The two elements of the stand can be easily connected using a plug-in mechanism. The Plexiglas printed on the back of the base plate creates the impression of a ceramic hob and harmoniously continues the product visual of the back panel.
By the way: For Fusiontec we also developed a high-quality stand display with an integrated screen and LEDs.
For the children’s tableware set with the well-known yellow Minions, we developed a space-saving display that attracts attention at the PoS with its bright yellow and the characters from the movie “I – simply incorrigible”.
This cutlery set was created in cooperation with the interior design magazine Elle Decoration. Design was also at the forefront of the stand. It is made of cardboard, easy to assemble and the slightly slanted design allows the clutch-style storage bag to be beautifully staged. A dispenser is positioned at the front to provide space for product brochures.
