The Alnatura “mein Bio!” bag is not only a strong advertising medium, but also a concise key visual that conveys the brand identity at first glance. It is a central component of the Alnatura corporate design developed by us, which characterizes the entire brand image both externally and within the Alnatura Super Natur stores.
As a recurring design element, the “mein Bio!” bag ensures a high level of recognition and communicates Alnatura’s values in a simple but effective way: organic quality, sustainability and customer proximity. Thanks to its sophisticated design, it fits seamlessly into the overarching Alnatura corporate design and creates a consistent visual language across all channels – from store design to advertising materials and digital media.
With its clear message and unmistakable design, it underlines Alnatura’s philosophy, strengthens brand perception and acts as a recognizable symbol for conscious organic consumption.
Since 1995, we have accompanied Alnatura’s expansion from two to more than 140 stores and over 1,000 Alnatura brand products, which can be found in all Alnatura Super Natur stores as well as in many other sales channels in Germany, Austria and Switzerland.
In addition to the design of the Alnatura packaging, our comprehensive brand support also includes the communication measures used for the Alnatura Super Natur markets.
We design image motifs, brochures, flyers, postcards, store decorations and much more for the existing stores and the ongoing new openings – always with the aim of creating a stringent brand image.
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Our client: Alnatura
All projects for our client Alnatura