It can probably be found in every kitchen cupboard: Bad Reichenhaller brand salt in the iconic 500g packet. After more than 20 years, Germany’s best-known salt brand is expanding its popular AlpenSalz range – and we provided comprehensive support for this product launch, from packaging design and trade communication to the publicity campaign.
“No meat more often?” The central headline on the billboards quickly makes it clear who the new product is aimed at: Anyone who only eats meat now and again or who follows a vegetarian or vegan diet. The message: “Simply provide yourself with iodine and selenium” focuses on the benefits of the product and cleverly addresses the major trend theme behind it – a flexitarian or vegan, vegetarian diet – while also advising people to ensure they have an optimal supply of the important trace elements iodine and selenium. And it’s as simple as using the right salt.
The key visual also impresses with its simplicity: clear headline, striking typography, strong colors and the staging of the product as a hero. A tasty dish, deliciously realized by our in-house photo studio VISCOM, whets the appetite.
In addition to classic print products, a commercial was also produced for the product launch, which we initially developed in terms of content and finally realized with Stereo Films and Effectiv teams.
A high-speed camera was used to create impressive effects for the salt and the macro shots transformed the simple kitchen scenes into a charming and sophisticated little story told on film.
