The city of Ravensburg has set itself the goal of being climate-neutral by 2040 at the latest. This was decided unanimously by the municipal council in 2020. Small and large measures to reduceCO2 emissions in various fields of action such as mobility, buildings, compensation and awareness-raising are being planned – some have already been implemented. For example, the climate-friendly e-bikes and some sustainable urban redevelopment measures.
The first step in the climate campaign was to reach out to citizens, raise awareness of the project and encourage them to get involved. This was also the wish of Lord Mayor Dr. Rapp. With the motto “We shape the future of climate”, we have created a strong shared vision for the community. And that is to make Ravensburg climate-neutral together.
The new kidney-shaped logo shows the sky above the flour sack, the symbol of the city of Ravensburg. The horizon runs from blue, the city color of Ravensburg, to green, which symbolizes the climate-friendly future. Our concise word-image brand manages to bundle the various measures of the climate consensus and also makes it possible to further develop messages in the future without losing recognition value.
Various large-format and city light posters in the new design adorn prominent locations in Ravensburg and attract attention: a general motif and other motifs for the specific areas of activity.
“Ideas space instead of parking space” is the motto of the poster we designed for Ravensburg Park(ing) Day. What’s behind it? Areas in the city of Ravensburg that are otherwise used as parking lots have been transformed by Ravensburg residents into small gardens, concert stages, table tennis courts and exhibition spaces. For one day, citizens were able to let their imaginations run wild in the parking lots and used them to relax, play and exchange ideas.
The “Green Room”, a mobile planted trailer, also invited people and insects to relax and enjoy themselves on Ravensburg’s Marienplatz – and thus drew attention to Ravensburg’s climate mission. The special feature of the green room is the vertical planting of foliage, flowering plants and sweet plants, which ensure cooler temperatures even on hotter days.
We developed branded saddle covers, cloth bags, seed bags and notepads as attractive give-aways, which are distributed to citizens at festivals and events in the city of Ravensburg.