City breaks, outdoor adventures or beach vacations – traveling in your own country has long been a popular trend. Germany offers a multitude of impressive landscapes, historic cities and untouched natural areas to discover. However, since 2020, short breaks have become even more important. Due to the changed travel conditions during the pandemic, many people have rediscovered their homeland and realized how diverse and eventful vacation destinations on their own doorstep can be. MairDuMonthttps://www.mairdumont.com/ recognized this trend early on and offers a broad portfolio of travel guides and maps that provide inspiration and orientation for unforgettable experiences in Germany.
For MairDuMont, we designed a PoS presentation that appeals to precisely this desire to travel. With impressive motifs and animating headlines, the longing for unforgettable experiences in one’s own region is awakened. Whether hiking through dense forests, relaxing days on the North and Baltic Seas or cultural discovery tours through vibrant metropolises – the imagery and texts create wanderlust without having to travel far away.
Through the combination of inspiring travel images, emotional messages and an appealing design, the campaign specifically appeals to all those who are looking for adventure on their own doorstep. This further strengthens the desire to travel in one’s own country.
Simple but effective: the striking travel letters attract attention, the displays of mountain and beach landscapes and picturesque cityscapes, combined with emotional headlines, fan out the diversity of destinations in Germany, Austria and Switzerland.
The umbrella brand communication unites all travel guide brands and map products from MairDumont such as DuMont, Kompass, Baedeker Smart, Marco Polo and lonely planet.