City breaks, outdoor or beach vacations: traveling in your own country was a popular trend even before coronavirus. But since 2020, short breaks have become much more topical. For MairDuMont, we designed a PoS appearance with impressive motifs and animating headlines that awakens the desire to travel in one’s own country.
Simple but effective: the striking travel letters attract attention, the displays of mountain and beach landscapes and picturesque cityscapes, combined with emotional headlines, fan out the diversity of destinations in Germany, Austria and Switzerland.
The umbrella brand communication unites all travel guide brands and map products from MairDumont such as DuMont, Kompass, Baedeker Smart, Marco Polo and lonely planet.