The traditional brand KAISER is celebrating a very special event in 2019: 100 years of quality and innovation in the field of baking tins and baking accessories. Under the motto “Kaiser 100 years”, we developed an eye-catching anniversary campaign that put the brand in the spotlight throughout the year and celebrated its success story in a fitting manner.
Our task was to design a creative and versatile campaign that not only honored KAISER’s long-standing tradition, but also focused on its innovative strength and passion for baking. In addition to the classic anniversary communication, the campaign was to offer a flexible platform that could be seamlessly integrated into the annual promotional activities – for example at Easter or Christmas.
With targeted measures at the point of sale, emotional storytelling elements and a sophisticated visual design, we succeeded in staging the anniversary of Kaiser 100 years as a special highlight. This not only told the story of the brand, but also emphasized its future prospects and innovative strength – a campaign that successfully combines the past and the present.
Starting with the shoot for the impressive anniversary cake with gold leaf and accompanying step-by-step baking tutorial, we designed an anniversary baking book with birthday cake recipes and developed an anniversary display. The anniversary was of course also featured prominently in the annual catalog.
And there are also celebrations online: The editorial plan for the social media channels covered the entire anniversary year with varied content such as competitions, tips and recipes for KAISER fans.
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