The traditional KAISER brand celebrates its 100th anniversary in 2019. Our task was to develop an attention-grabbing campaign that celebrates the brand and its innovations throughout the year. At the same time, the campaign was also intended to provide a platform for annual promotional activities such as Easter or Christmas.
Starting with the shoot for the impressive anniversary cake with gold leaf and accompanying step-by-step baking tutorial, we designed an anniversary baking book with birthday cake recipes and developed an anniversary display. The anniversary was of course also featured prominently in the annual catalog.
And there are also celebrations online: The editorial plan for the social media channels covered the entire anniversary year with varied content such as competitions, tips and recipes for KAISER fans.