The Neudorff image campaign focuses on the lovingly designed garden – a place of peace and beauty that is also a natural habitat for plants, insects and other animals. The campaign emphasizes how important it is to maintain gardens sustainably and to use environmentally friendly products that are in harmony with nature.
With an eye-catching TV commercial, appealing print ads and an innovative garden calendar app, Neudorff inspires hobby gardeners to design their gardens consciously and ecologically. The focus is on the use of sustainable products made from renewable raw materials, which not only strengthen the plants but also promote biodiversity. In this way, Neudorff sends out a clear signal for environmentally friendly and future-oriented garden culture.
In the Neudorff image campaign, the “garden people” are the focus of the TV commercial. They are the ones who not only care for and protect their garden, but also want to actively contribute to the natural cycle out of love for nature. Thanks to Neudorff products, this is achieved in a particularly sustainable way: During plant care, the soil is supplied with valuable micronutrients at the same time. Whether a lush green lawn, a lush vegetable patch or a small snack garden – the Neudorff image campaign shows that there is an environmentally friendly alternative for every garden vision.
We have developed four displays for the different areas of lawns, vegetables, fruit and biodiversity. A realistic setting, the idyllic family garden and a natural lighting atmosphere were particularly important to us – in order to authentically communicate the joy of everyday gardening.
Customers can let the Neudorff garden calendar app accompany them throughout the gardening year. This offers reliable support in planning all gardening appointments – hobby gardeners can receive regular reminders to sow, fertilize and harvest via push message. The app also provides individual tips for each plant: for example, on suitable plant neighbors, the optimum sowing and planting time and specific product recommendations. Thanks to the option of determining the exact location of each plant (e.g. “pot inside” or “bed outside”), the garden calendar app offers precise tips for optimal care.
In implementing the image campaign, we worked together with STARKL film GmbH & Co. KG from Berlin for the TV commercial, photographer Jürgen Hammerschmid for the key visuals and Peakconcepts GmbH from Aalen, which was responsible for programming the app.