The image campaign is all about the lovingly designed garden, which is also a natural habitat for plants and insects. With TV commercials, advertisements and a garden calendar app, Neudorff inspires hobby gardeners to care for their gardens in a natural way – with environmentally friendly products made from renewable raw materials.
We placed the “garden people” at the center of the TV commercial. They are the ones who not only look after and protect their garden, but also want to give something back to the cycle out of love for nature. Neudorff products make it possible: when caring for plants, you simultaneously supply the soil with important micronutrients. Whether it’s the perfect lawn, a lush vegetable patch or a small snack garden – Neudorff provides the environmentally friendly alternative.
We have developed four displays for the different areas of lawns, vegetables, fruit and biodiversity. A realistic setting, the idyllic family garden and a natural lighting atmosphere were particularly important to us – in order to authentically communicate the joy of everyday gardening.
Customers can let the Neudorff garden calendar app accompany them throughout the gardening year. This offers reliable support in planning all gardening appointments – hobby gardeners can receive regular reminders to sow, fertilize and harvest via push message. The app also provides individual tips for each plant: for example, on suitable plant neighbors, the optimum sowing and planting time and specific product recommendations. Thanks to the option of determining the exact location of each plant (e.g. “pot inside” or “bed outside”), the garden calendar app offers precise tips for optimal care.
In implementing the image campaign, we worked together with STARKL film GmbH & Co. KG from Berlin for the TV commercial, photographer Jürgen Hammerschmid for the key visuals and Peakconcepts GmbH from Aalen, which was responsible for programming the app.