How do we achieve greater awareness of organic mineral water in the beverage trade?
How can we position it impressively with its core values?
Our creative idea for Rheinsberger Preussenquelle’s PoS campaign is as simple as it is effective: we have given the term “pure” a new meaning. One that not only stands for the quality of the water, but also for all the values it brings to the Rheinsberger Preussenquelle company:
Responsibility, regionality, unadulterated taste and enjoyment.
In this way, we crystallize an independent promise of quality from a general claim: the purest form of the Rhine.
Our campaign raises awareness among all stakeholders along the value chain, particularly for the regional added value. This is because the Rheinsberg-based company has been supporting the Stechlin-Ruppiner Land Nature Park, which is very important for the region, for many years, along with many other sustainable projects.
Our bright, light and natural visual language differentiates the brand impressively and appealingly in the specialist trade. With a consistent package of measures for trade marketing and the point of sale consisting of sales folders, crate inserts, crate inserts, bottle neck tags and shelf decoration, we ensure greater visibility and create new buying impulses.
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Our client: RheinsbergerPreussenquelle
All projects for our client Rheinsberger Preussenquelle