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Software AG – Foundation
New brand image

With assets of around €1.5 billion, the Software AG Foundation is one of the largest charitable foundations in Germany. It is anthroposophically motivated and only supports projects that serve the common good. This aspect and a clear visual differentiation from Software AG are conveyed to the outside world by the new corporate design, which was developed in close cooperation with the customer.

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The design language and color scheme of the new design is strongly inspired by the anthroposophical theory of color and form.

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The new foundation magazine “implizit” was developed as part of the new brand identity. Each issue deals in depth with a key topic and presents related projects.

The new magazine strengthens public awareness of the foundation and provides comprehensive insights into the projects supported.





Further work

Weleda - Children's showers campaign
Weleda
Weleda Kinderduschen Packshots
Weleda - Children's showers campaign
Weleda
Weleda - Trade Marketing for Skin Food
Weleda
Weleda - Trade Marketing for Skin Food
Weleda
Alnatura - Packaging relaunch for vegan products
Alnatura
Alnatura vegane Produkte Verpackung
Alnatura - Packaging relaunch for vegan products
Alnatura
Raccoon - New packaging for sustainable products
Raccoon
Waschbär Sortiment
Raccoon - New packaging for sustainable products
Raccoon
Neudorff - Cross-media image campaign
Neudorff
Neudorff Crossmediale Imagekampagne
Neudorff - Cross-media image campaign
Neudorff
Voelkel - Ginger shots
Voelkel
Voelkel Ingwer Shot
Voelkel - Ginger shots
Voelkel