Following a comprehensive strategy process, we have repositioned the Schrozberg dairy. The first step was to rename the company Schrozberger Milchbauern in order to emphasize the farmers’ ownership as a cooperative.
The task of the packaging was to express both craftsmanship and premium aspects and to leave room to communicate added value, such as the disruptive “… of dairy cows with horns”, which symbolizes the topic of animal welfare in Demeter farming.
The Schrozberg dairy farmers are now very successful, with double-digit annual sales growth and are among the dairies in Germany that can pay their farmers the best milk money.
