As one of the leading gift brands in the natural cosmetics market, the Christmas season is a key period for Weleda, driving strong sales. With a well-thought-out packaging design, we were able to consistently further develop the brand’s point-of-sale presence in 2025 as well. The focus was on exclusive Christmas gift sets that combine timeless elegance with festive magic. Each set is presented against an elegant, deep-green background—a tribute to the classic color palette of the Christmas season, which radiates timelessness and natural beauty. The minimalist design focuses on the essentials: subtle winter motifs blend harmoniously with the dark green base and are brought to life by glossy finishes in the characteristic colors of each product line. These sophisticated accents catch the light and lend each gift set a subtle, luxurious touch. The minimalist design underscores the high-quality character of the skincare products—free of excess, with maximum style. It caters to different target audiences and price points, making gift-giving simple, meaningful, and emotionally resonant.
To complement this, we conceived and designed an after-Christmas calendar that reinterprets the time after the holidays. Instead of ending on December 24, it provides little moments of joy and relaxation in the remaining days of the year. At the same time, the calendar acts as a special eye-catcher – both in stores and at home – and extends the Christmas brand presence beyond the holidays.
For the point of sale, we also developed an individual display that showcases the gift sets in an eye-catching way. Accessible from all sides, quick to set up and flexible to equip, it offers specialist retailers maximum freedom and a high visual impact at the same time. The display blends harmoniously into the Weleda brand identity and supports clear orientation for end customers. As in all projects, sustainability also played a central role in this campaign. For the packaging, calendar and display, attention was paid to the responsible use of materials – with environmentally friendly cardboard packaging, sustainable raw materials and a reduced, resource-saving finish. The result was a holistic Christmas 2025 campaign that combines gift ideas, extended attention after the holidays and a strong PoS presence – emotional, high-quality and typical of the Weleda brand.
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