Not every retail channel places the same demands on the point of sale. While maximum visibility is essential in the mass market, specialty retailers often prioritize flexibility, ease of use, or integration into existing shelf space. Added to this are seasonal campaigns, limited promotional periods, and diverse product categories.
That is why we develop PoS marketing solutionsthat are consistently designed with the brand, retail channel, target audience, and point of purchase in mind. Every display solution aims to present products in an eye-catching way, support sales, and at the same time meet retailers’ requirements for logistics, setup, and cost-effectiveness.
A successful point-of-sale (PoS) solution isn’t just created during the design phase. Construction, material selection, production, and design are developed collaboratively from the very beginning. This results in displays that not only convey Weleda’s brand identity but can also be efficiently produced, transported, and deployed in retail settings. Even in the concept phase, we take into account material usage, transport volume, assembly processes, and logistical requirements. This results in solutions that conserve resources, streamline processes, and simultaneously ensure a high-quality brand presence at the point of sale.
Not every sales promotion requires a completely new display solution. That’s why we develop modular base designs that can be flexibly adapted to different product configurations, campaigns, or retail channels. This versatility reduces development and production costs, saves on materials, and makes it possible to implement even smaller-scale trade marketing initiatives within a manageable budget. At the same time, the brand image remains consistent and recognizable across different promotions.
A display is only effective if retailers are happy to use it. That’s why we place great emphasis on simple assembly and well-designed handling. A few simple steps, a clear design, and intuitive assembly make it easy to use in stores and help it gain acceptance among retailers. The result is display solutions that not only showcase Weleda products in a way that’s true to the brand but also prove effective in everyday use.
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Our client: Weleda
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