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Campaign for Neurodoron ®: Weleda’s anti-stress medicine

Neurodoron ® from Weleda brings body and soul back into balance in a natural way. The potentized gold it contains has a balancing and harmonizing effect. We developed the entire campaign concept for 2019.

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The two key visuals – for end consumers and specialist retailers – were used as sidewalk posters, advice cards and print advertisements, among other things.
At the PoS, counter displays in the form of an enlarged Neurodoron ® pack round off the campaign. The golden disruptor immediately catches the eye and at the same time creates a link to the gold it contains.

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Further work

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