Weleda Neurodoron ® brings body and soul back into balance in a natural way – especially in stressful times when inner peace and stability are needed. This tried and tested remedy from Weleda is based on carefully selected natural ingredients that provide gentle and lasting support. A central element is potentized gold, which is known for its balancing and harmonizing effect. It helps to relieve inner tension and promotes well-being without burdening the body.
To place greater emphasis on the positive effects, we developed the entire campaign concept for 2019. In doing so, we placed particular emphasis on an emotional appeal that connects with people in their challenging everyday lives and offers them a natural solution for greater balance and serenity. The campaign was designed to be cross-channel and implemented through both targeted point-of-sale (POS) communications in brick-and-mortar stores and digital media. Through harmonious visuals, clear messages, and a soothing color palette, the relaxing effect was effectively communicated—promoting greater inner strength and improved well-being in everyday life.
The two key visuals – one specifically for end consumers and one for specialist retailers – were developed specifically to communicate the message of Weleda Neurodoron® to the respective target group in the best possible way. The visual concepts were used in a variety of ways, including sidewalk posters, consultation cards and print advertisements, to ensure the broadest possible visibility and recognizability of the campaign.
At the point of sale, the campaign was supplemented by eye-catching counter displays. These were designed in the form of an enlarged Neurodoron® pack to reinforce the product presence at the point of sale and create a high recognition value. Particularly striking is the golden disruptor, which stands out from the background, immediately catches the eye and at the same time creates a link to the potentized gold it contains.
In addition, the campaign was supplemented by further sales promotion measures such as training materials for pharmacies, digital advertising materials and targeted social media communication. The result was a well thought-out, cross-channel concept that effectively focuses on the calming and balancing effect of the product.
More information:
Our client: Weleda
All projects for our client Weleda
back
