For one of Germany’s oldest energy suppliers, ZEAG Energie AG, we developed a comprehensive regional campaign under the motto “Here is the energy”. The aim of this campaign is to make the people of Heilbronn aware of the advantages of regionally generated electricity and at the same time to raise awareness of the importance of sustainable local energy production. ZEAG is focusing on renewable energies and demonstrating that a sustainable future can be actively shaped today.
ZEAG Energie AG has stood for innovation in the energy sector for over 130 years and is actively committed to the energy transition. The company uses regional energy sources and invests in the expansion of wind and solar parks to ensure a climate-friendly supply in the long term. The image campaign not only highlights ZEAG’s strong regional roots, but also shows the important contribution that the company is making to a sustainable future with its renewable energy sources. Especially in times of climate change, it is crucial to focus on green energy sources and promote awareness of local, sustainable alternatives.
To make the most of the visual power of the campaign, we developed impressive image motifs that showcase the topic of energy in a creative and emotional way. We even climbed to unusual heights during the shoot to capture spectacular perspectives and angles. The resulting shots and campaign images create a strong emotional impact and impressively convey how energy is produced and used in the region. This unique combination of strong storytelling, striking imagery and authentic communication makes the campaign particularly effective and firmly anchored in people’s memories.
Behind the newly developed claim “Meine Zukunft Energie AG” is a clear message: sustainability starts in the region. Existing and new customers should recognize that an investment in their own region is worthwhile – for people and the climate. ZEAG Energie AG shows how everyone can actively contribute to sustainable development. Citizens have the opportunity to participate financially in the wind farm and thus secure the future of their region. Regionally generated energy creates independence and strengthens the community.
We continued to communicate the campaign using various advertising media, including advertisements for the daily newspaper, large-format banners, posters and flyers as well as targeted measures on social media and digital platforms.