Each DuMont Eskapaden travel guide contains 52 small and large escapades that provide inspiration for active experiences – be it a short hike, an extended bike tour or a special outdoor experience. It’s not just about well-known sights, but above all about hidden places and unusual activities that are waiting right on your doorstep. Whether nature, culture or sporting challenges – the DuMont Eskapaden travel guides offer the right micro-adventure for every taste.
With appealing illustrations, inspiring photos and practical tips, the travel guides are perfect for spontaneous excursions or planned weekend trips. They are aimed at explorers who want to get to know their surroundings and enjoy a variety of experiences in the great outdoors. This turns every escapade into an unforgettable little adventure.
We provided comprehensive support for the launch of the new series and developed a well thought-out concept to successfully establish the DuMont Eskapaden travel guides on the market. This included the design of an appealing sales folder that supports retailers with convincing sales arguments and clearly highlights the special features of the series.
In addition, we developed all relevant means and measures for the point of sale (PoS) to maximize the visibility and attention for the new travel guide series directly at the point of sale. This included attractive display solutions, posters and counter displays that arouse the interest of potential buyers and convey the wide range of experiences offered by the Eskapaden series at a glance.
To further strengthen the sales launch, the market launch was accompanied by targeted marketing measures, digital campaigns and social media activities. The result was a coherent overall strategy that successfully positioned the DuMont Eskapaden travel guides on the market and whetted the appetite for adventures big and small right on your doorstep.
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Our client: Dumont
All projects for our client Dumont
